SWOT Analysis
A printable SWOT grid with TOWS strategy prompts, saved as you type.
About this tool
Give your analysis a title and write one point per line in each of the four boxes. Each box shows how many points it holds. Below the grid, strategy prompts pair the boxes using the TOWS method. You can copy the analysis as text or Markdown, print it as a clean grid or save it as a PDF, or download a text file. It saves in your browser as you type.
How to do a SWOT analysis
A SWOT analysis sorts what you know about a business, project or decision into four boxes. Strengths and weaknesses are internal, meaning things you control, such as skills, reputation, costs or capacity. Opportunities and threats are external: the market, competitors, regulation and trends. Be specific and honest. "4.8โ reviews from 300 customers" is a strength you can use, while "good service" is not. A small cafรฉ might list loyal regulars and an award as strengths, only 20 seats as a weakness, a new office block next door as an opportunity, and a chain opening on the high street as a threat. The TOWS prompts then turn the grid into strategy by pairing the boxes. SO uses strengths to seize opportunities. WO uses opportunities to fix weaknesses. ST uses strengths to counter threats. WT reduces weaknesses before threats exploit them. Three to five points per box is plenty, and the analysis is worth revisiting every quarter. Honest limits: a SWOT is a thinking aid, not a decision, so test the important assumptions with data. The business model canvas maps how the business works, the decision matrix compares options and the break-even calculator checks the numbers. How to calculate your break-even point (and what it doesn't tell you) is a useful next step.
Frequently asked questions
What is the difference between strengths and opportunities?
Strengths are internal and within your control, such as skills or reputation. Opportunities are external, such as a new market or a change in customer habits.
What is a TOWS analysis?
A way to turn a SWOT into strategies by pairing boxes: strengths with opportunities, weaknesses with opportunities, strengths with threats, and weaknesses with threats.
How many points should each SWOT box have?
Three to five specific points is usually enough. Long lists make it hard to see what matters.
Is my SWOT saved?
Yes, in your browser only. It is never uploaded, and Start over clears it.