🏷️Product Pricing Calculator

About this tool

Add up what one unit costs you — materials, labour at an hourly rate, packaging, absorbed shipping, other — then the fees the platform and payment processor take (presets for common marketplaces, editable), tax, and the net margin you want. The tool solves the price, shows the break-even and profit per unit, and checks any price you type.

Why sellers under-price

The usual mistake is to add a margin to cost and forget that marketplace and payment fees are charged on the selling price, not the cost — so the fee on a higher price is itself higher. The calculator solves the equation properly: price = (cost + fixed fees) ÷ (1 − fee% − payment% − margin%). The second mistake is leaving your own time out; enter an hourly rate you would accept from an employer, because if the product cannot pay it, you are subsidising customers. The third is treating this margin as profit: it is after fees but before overheads such as rent, software, advertising and your income tax, which the break-even calculator handles at business level. A price the sum produces is your floor; what customers will pay is a separate question answered by competitors and testing. The fee presets are typical published rates, not exact — check the platform's current schedule. General information, not financial advice. The margin calculator converts between margin and markup, the VAT calculator handles the tax line, and the unit price calculator compares your price per unit with the shelf.

Frequently asked questions