📰Press Release Generator

About this tool

Fill in the release line, headline, city and date, a lead paragraph, the body, one or two quotes, a call to action, the "About" boilerplate and a media contact. The press release builds itself in the preview as you type, in the layout newsrooms expect. You can copy it, print it or save it as a PDF, or download it as text. The draft is saved in your browser so you can come back to it.

How to write a press release journalists read

A press release follows a fixed structure so journalists can find the news in seconds. It opens with "For immediate release", or an embargo time if the news cannot be published yet, then a headline that states the news in under 100 characters. The first paragraph starts with the city and date, called the dateline, and answers who, what, when, where and why in one or two sentences. The following paragraphs add detail, evidence and context in order of importance, because editors cut from the bottom. A quote from a named person should add opinion or vision rather than repeat facts. Then comes how to get the product or find out more, a short "About" paragraph describing the organisation, a media contact, and ### to mark the end. Most releases run 300–500 words on a single page, and the status line counts the words and headline characters for you. There is no AI here: specific numbers, names and dates are what make a story worth covering. The headline analyser tests the headline, the readability checker keeps the language plain and the word counter tracks length.

Frequently asked questions